Avery Dennison and Brad Jones partnership proves to be adhesive for the long term
Continuing their successful partnership into 2012, Avery Dennison has provided sponsorship and wrapping product for Brad Jones Racing and their three teams vehicle’s, Team BOC, Team Lockwood and Team Wilson.
“Our partnership with Brad Jones Racing over the years has been strong, and continues to prosper. It supports our corporate strategy of enhancing business, customer and VIP relations through the provision of unique experiences both on and off the track,” said Arley Grey, Marketing Manager of Avery Dennison’s Graphics and Reflective Solutions (GRS).
“Access to money can’t buy experiences, and corporate hospitality, exclusive networking events, driver meet & greets and hot laps has helped us to build value and solidify relationships with our key customers,” explains Arley.
Brad Jones Racing will once again be using the specialised MPI 1005 SuperCast Easy Apply RS (base film) and DOL 1360 (over laminate) to use on all racing vehicles. “This product allows Brad Jones Racing to be creative in their design whilst showcasing their sponsor’s brands in the best possible way,” explains Arley.
MPI 1005 SuperCast Easy Apply RS is designed to provide superior performance from printing to application. “The best thing about the Avery Dennison product range is that they are easy to work with. Whether its installations or removal we have complete confidence in the product,” explains Brad Norman, Signwriter/Graphic Designer and livery installer at Brad Jones Racing.
“V8 Supercars is a world class motor sporting event and we are proud to support BJR with premium grade products that will perform at a world-class level,” explains Arley Grey.